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BRLT-016 MODULE-5 Style and Techniques of Visual Merchandising| IGNOU BBARL Notes

module 5 style and techniques of visual merchandising

MODULE 5

STYLE AND TECHNIQUES OF VISUAL MERCHANDISING

* All questions in Module 5:-

Note: You can also redirect to any questions answer by clicking on any below question. Thankyou...

1. Write down your experience/ observations regarding the presentation of brand image, store ambience, store facade etc.
  About presentation of Brand Image.

2. About store ambience and lighting.
3. Does' the Store have any play area for kids? If yes, what are the other services provided by the Store to facilitate customers with small kids?
4. Examine the location of in-store sinage in the Store.
5. Write down the positive and negative points related to the Store facade.
6. Compare the visual merchandising system of the Store with the other stores in that area.
7. Write the unique features of visual merchanding of each section of the Stores.
8. Write product display did you find the most appealing in the Store? Give a brief description of the display.

1. Write down your experience/ observations regarding the presentation of brand image, store ambience, store facade etc.
About presentation of Brand Image.

ANSWER:-
My store presentation of Brand Image is good quality with high persive threads on clothes. Our brand image in market is very popular and customer purchase the clothes and wear it on our company's name. It is the best for our company that people are trusting for our company and brand.

2. About store ambience and lighting.

ANSWER:-
My store ambience and lighting are very expensive, but by this our store looks like an expensive or view in clothes design properly by customer. Like some luxury feel come take by the customer. When customer enters in the store, the eyes were open regularly by the seeing the interior of our store which is well properly design.

3. Does the Store have any play area for kids? If yes, what are the other services provided by the Store to facilitate customers with small kids?

ANSWER:-
Yes, my store has some little or like a few space for the kids or small children when they come with the customers. We have put some children playing products or giving them some toffes, candies or chocolate having a little treat to them. No, some specific services are not provided by the store to facilitate customers with small kids.

4. Examine the location of in-store sinage in the Store.

ANSWER:-
Sinage plays an important role in a way customers remembers and perceive your brand. Attractive signs can create a lasting impression and encourage shoppers to visit your store. It helps communicate what products and services you offer and give people an idea of what to expect from your business.

5. Write down the positive and negative points related to the Store facade.

ANSWER:-
But, like all things, too much of a good thing is a bad thing. Shopping excessively or compulsively is often downplayed and sterotyped as a female being a shopaholic compulsive shopping should be treated as an disorder because it can be triggered by trauma and results in deterimental financial and emotional troubles.

6. Compare the visual merchandising system of the Store with the other stores in that area.

ANSWER:-
The difference between merchandise and merchandise system of other stores in the area is to product that is bought, or sold, and merchandising refers to process of influencing a customer to purchase a product.

7. Write the unique features of visual merchandising of each section of the Store.

ANSWER:-
Importance of visual styling and merchandising are:-
1) Boost sales.
2) A visual merchandising display can increase in traffic.
3) Designing a delightful customer experience.
4) Encourage brand loyalty.
5) Color.
6) Light.
7) Space.
8) Signage.
9) Story telling.

8. Write product display did you find the most appealing in the Store? Give a brief description of the display.

ANSWER:-
I find most appealing the men's products section in the store.
The display of that product in the man's is very in trend that men wear.
All the shirt and t-shirt are well place order in design, the jeans and formal pants are of new trends that the men should wear in a now a days like party or some in type of offices.
I found the most appealing in the store is the men's section, whih is mind blowing done by our staff members of the company. (RELIANCE TREND's).

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