MODULE 8
USE OF INFORMATION TECHNOLOGY (IT)
* All questions in Module 8:-
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1. Write a note on Application of Technology in the Retail Store on the areas mentioned below.
IT in marketing of the Store and its product.
2. IT in CVM/ CRM practices in the store.
ANSWER:-
Information Technology (IT) and its use in marketing is radically altering now how companies practise marketing.
The widespread availability of information and heighteen communication abilities are changing the relationship between marketing and other functions and between marketing and suppliers and customers.
2. IT in CVM/ CRM practices in the store.
ANSWER:-
CVM focuses on the analysis of individual data on prospects and customers. The resulting information is used to acquire and retain customers and to drive customers behaviour with marketing strategies such that the value of all current and future customers is optimized.
